we found a way to invest in nature too, not just ads.
A good promotion strategy is always more effective than a big amount of budget.
In the very first days of 2020 we’ve announced our Instagram campaign with #SpeakitLoudly hashtag. After the bushfire in Australia, we decided to donate our Instagram page opening budget to reforestation of Australia. We announced that we will donate by the name of our new followers in January & hundreds of people joined us on our road.
We believe this is the power of digital! We gained new followers that we’re looking for, nature took a fresh breath which is needed by all of us.